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building your brand

A new brand for your team means new products for your program as well as everyone and everything that surrounds it. This also means simple fundraisers selling your new gear being bought, worn and displayed by families, students, and the rest of the community. This means a whole new group of individuals other than the student-athletes wearing or showing your product and also putting money towards your program.

A rebrand creates excitement around your team and most importantly, creating a brand that everyone will now know. Look professional for an affordable price, get the attention you want by wearing something that the community is talking about. Curious what we have done for other programs? Take a look at the site and get started so we can prepare your team for the upcoming season.

the rebrand process

To ensure we give your program the product they deserve, we make sure to use a simple process that puts the prospective client and our staff on the same timeline to ensure a quality product in a timely manner.

 

Initial Meeting

We open discussion in regards to program\team’s current brand status; current logo use, colors, what the program is looking for in regards to the future product.

 

Background Research

Our design team researches what makes the client’s institution unique in comparison to the rest of their locale. Branding and design from the past that can be used to segue their new product into the future. Also at the same time researching missed elements or traditions at the institution that could be used in the design.

 

Vision Identity

Our team discusses initial idea of design from for the team or program with client.

 

Timeline Established

Timeline of entire process to completion of rebrand shared with client, as well as mutual agreement established for deadlines.

 

Initial Drafts of Design

Variations and rough drafts of the design shared with client.

 

Initial Customer Feedback

Feedback from client in what they like, what they do not like, what they want more of, want they want less of, so we create the perfect design for your team.

 

Design Finalization

Final product created based off customer feedback.

 

Closing Meeting

Final product shared with client, as well as consultation of use in future mediums.

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